maclulich.comproject archive / 02original capture

telehealth / Australia / 2015

Get a medical certificate online.

A direct route from feeling unwell to seeing an accredited GP by video, with the certificate delivered by email.

Get started $35 AUD doctors online

how it worked

Care, without the waiting room.

  1. 01
    Request a doctor

    Enter your details on a video-capable computer.

  2. 02
    Speak face to face

    An Australian-registered GP asks the necessary questions.

  3. 03
    Receive the certificate

    If appropriate, the document arrives in your inbox.

  4. 04
    Forward it on

    Send it to the workplace without leaving home.

a small, useful company

One problem. A much shorter path through it.

The Medic sat between goCatch and Audience Republic: a tightly focused product that made access to a doctor less bureaucratic when leaving home was exactly what you did not want to do.

I built the business, took it to market, and sold it to 1st Group in 2016. It was deliberately narrow — a useful reminder that a product can matter without becoming a sprawling platform.

chapter
2015—2016
outcome
acquired by 1st Group
context
telehealth / video / documents